Pinterest, a two-year-old social bookmarking website that lets users collect and share things they like on the online, is driving increasingly important amounts of traffic to retailers’ websites.
The service permits users to form on-line bulletin boards, or “pinboards,” for common classes like home decor, food and wedding inspiration. Members will use Pinterest’s “Pin It” bookmarklet tool and iPhone app to avoid wasting things they see on-line and offline, and explore and repin the pictures their friends collect via their personal newsfeeds. the web site is very common among ladies, who account for fifty eight of Pinterest’s traffic, consistent with Experian Hitwise.
The site’s popularity is quickly growing. Pinterest’s traffic increased quite fourfold between September 2011 and December 2011, bringing in seven.51 million distinctive guests in December alone, knowledge from Compete indicates. the quantity of traffic Pinterest sent elsewhere has risen accordingly, turning into a high 5 referrer for many attire retailers, consistent with internal knowledge from Monetate, that provided the infographic below.
Although Pinterest is turning into a big supply of traffic for retailers, search still dominates, and also the website has nevertheless to prove itself as a possible sales channel. At present, scant knowledge is on the market concerning the social network’s conversion rates.
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