History Channel Launches Foursquare Campaign and a New Badge
America might be one of the youngest geopolitical nations around, but we’ve still got some interesting history to discover. Thanks to a partnership between Foursquare and the History Channel, some of the app’s users will get to learn a lot more about the history of their checkin locations over the next couple months.
According to the History Channel’s brand new Foursquare page, this initiative was concocted to promote America, The Story of Us, “an epic 12-hour television event that tells the extraordinary story of how America was invented. It is an intensive look at the people, places and things that have shaped our nation, and the tough and thrilling adventure that is America’s 400-year history.”
When users check in around various U.S. cities, they can find historial tidbits about their location and unlock the limited edition History Channel badge (pictured on the right). “For example,” reads a release from the History Channel, “users in New York who check in to St. Paul’s Chapel will discover George Washington worshipped there on his Inauguration in 1789, and users in Los Angeles who check in at the Cinerama Dome will find out it opened in 1963 with the premiere of ‘It’s a Mad, Mad, Mad, Mad World’ and that it’s the world’s only concrete geodesic dome.”
Users will also be automatically be entered into a concurrent sweepstakes, in which ten randomly selected users will win prizes each week from April 25 through June 6.
Foursquare inked this deal back in February as part of a larger initiative of partnerships with big media brands. Zagat, Warner Bros and HBO all committed to Foursquare campaigns around the same time as the History Channel.
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