Get Real-Time Fashion Advice Before You Go Out
Name: Go Try It On
The site, which launched in March 2010, attracts 80,000 unique visitors per month, 30% of which are from outside the U.S. More than 250,000 have downloaded the iPhone app, about half of which are active users, founder and CEO Marissa Evans claims.
Both the website and app have a sleek, easy-to-use interface. Users can upload photos from their desktops or iPhones, or snap one on the spot with a webcam, and ask the community (or, if they prefer, a private set of friends) to approve a particular look or help them choose the best of three options.
If Go Try It On sounds a lot like another startup we’ve covered, you’re not alone. When asked how the startup differed from Fashism, Evans said that Go Try It On was making a greater investment in data and analytics.
Soon, Go Try It On will begin displaying that data in a way that is useful to members. The site will notify a user if she tends to get good feedback when she wears white skinny jeans, for instance, and send her product suggestions to further expand that look — a service that might prove useful both to the user and the startup, should it generate affiliate revenues from the suggestions it serves.
Evans also believes that users are “about 10 times more engaged.” While I wouldn’t place any bets on that number, I will say that the community is certainly very active. Within an hour of uploading a photo on a Friday afternoon, I received 23 votes and 2 comments on my look. The feedback wasn’t particularly insightful, but it did up my confidence about a recent dress purchase.
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